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Our mission is to provide a Black-centered, welcoming environment in which anyone and everyone can shop, discuss, question, advise, laugh, and appreciate textured hair and all the ways we choose to style it.

We are committed to supporting and elevating other Black-owned businesses in every aspect of our own business.

Our store is a gathering place - a hub for connection and celebration - where we celebrate US.

Because when we love our hair, we love ourselves.

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